The Surprising Reason Blush Is Making A Big Comeback This Summer

Home > Trend > Market Beat > The Surprising Reason Blush Is Making A Big Comeback This Summer
The Surprising Reason Blush Is Making A Big Comeback This Summer

GEORGIA MURRAY, SAMANTHA SASSO
LAST UPDATED JUNE 13, 2018, 1:45 AM

Although Queen Victoria might not necessarily approve, blush has survived the onslaught of strobing highlighters and contouring kits to make its full return to our vanities without a hitch. But this time, it's not because it's on-trend to fake a terminal fever or poison your husband. The real reason: an obsession with health.

Cult Beauty co-founder Alexia Inge tells us that the sudden lust for blush has come from that big — somewhat Goop-inspired — wellness boom we tend to see, well, everywhere. From our Instagram feeds to the ads on the subway, living well is the new It thing to do. But not everyone can be Gwyneth Paltrow, so we sometimes have to fake it with blush. Inge adds that this renaissance of sorts won't come with the influences of social media — it'll come with a more subtle touch: "Consumers will start to eschew the full-glam look of the last few years and look for products that exaggerate the attributes that signify wellness," she explains.

Unlike the appeal of a chiseled cheekbone, blush is here to make you look alive, not like you're a Kardashian doppelgänger. Click ahead for the blushes that'll give you that natural glow.


The most natural-looking cream blush — which works just as well for no-makeup office days as it does for the red carpet — now comes in six flattering shades with two new additions: a subtle nude (Dusk) and a berry flush (Storm).

Glossier Cloud Paint, $18.00, available at Glossier.

This bouncy blush is super sheer, so you can build it up as you wish without looking exactly like Elizabeth I of England.

By Terry Cellularose Blush Glace, $58.00, available at Space NK.

When it comes to multi-shade palettes, you can easily run the brush across all three (if you don't mind getting messy), and sweep across the skin for multidimensional color.

Anastasia Beverly Hills Blush Trio, $30.00, available at Sephora.

SOURCE:https://www.refinery29.com/2018/01/189327/best-blush-makeup-shades-2018#slide-8