What is Viva Magenta?

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What is Viva Magenta?




Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.


“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

Leatrice Eiseman

Executive Director, Pantone Color Institute


Explore the Magentaverse
 



             
PANTONE
Pale Dogwood
13-1404
PANTONE
Gray Sand
13-1010
PANTONE
Gray Lilac
13-3804
PANTONE
Viva Magenta
18-1750
PANTONE
Pale Khaki
15-1216
PANTONE
Fields of Rye
15-1115
PANTONE
Agate Gray
15-6307
PANTONE
Plein Air
13-4111
Past Colors of the Year



 
             
PANTONE
2000

Cerulean Blue
15-4020
PANTONE
2001

Fuchsia Rose
17-2031
PANTONE
2002

True Red
19-1664
PANTONE
2003

Aqua Sky
14-4811
PANTONE
2004

Tigerlily
17-1456
PANTONE
2005

Blue Turquoise
15-5217
PANTONE
2006

Sand Dollar
13-1106
PANTONE
2007

Chili Pepper
19-1557



 
             
PANTONE
2008

Blue Iris
18-3943
PANTONE
2009

Mimosa
14-0848
PANTONE
2010

Turquoise
15-5519
PANTONE
2011

Honeysuckle
18-2120
PANTONE
2012

Tangerine Tango
17-1463
PANTONE
2013

Emerald
17-5641
PANTONE
2014

Radiant Orchid
18-3224
PANTONE
2015

Marsala
18-1438



 
             
PANTONE
2016

Serenity
15-3919
PANTONE
2016

Rose Quartz
13-1520
PANTONE
2017

Greenery
15-0343
PANTONE
2018

Ultra Violet
18-3838
PANTONE
2019

Living Coral
16-1546
PANTONE
2020

Classic Blue
19-4052
PANTONE
2021

Illuminating
13-0647
PANTONE
2021

Ultimate Gray
17-5104
 



 
PANTONE
2022

Very Peri
17-3938
PANTONE
2023

Viva Magenta
18-1750

SOURCE: https://www.pantone.com/color-of-the-year/2023